A human-centric approach to business consulting.
Peter, founder of Cohesive Strategy Group, approached me wanting to bring his new venture to life and make it stand out from competitors, reflecting his unique approach to business consulting. His goal was to show that he offered something different; a fresh take on consulting that strengthens and aligns leadership, culture, and strategy.
Through brand strategy, I explored how to convey Cohesive Strategy Group’s values and strengths, positioning the brand so it would stand out from the crowd. The end result is a minimal yet bold brand identity with pops of colour signifying Cohesive’s human-centric approach, bringing life to business consulting. The three colours—signifying leadership, culture, and strategy—appear across the web design, social media, and brand documents. This was intentionally designed with the goal of giving a strong and instantly recognizable presence, supported through colour, to each of the three focuses. Plenty of white space throughout further emphasises these colours. Circles appear on the website and in the brandmark, signifying a round table, that everyone is equal and their input is valued. The brand features imagery of genuine and diverse people sprinkled throughout, reiterating the human-centric approach.
0.12g of CO2/view
Cohesive’s homepage is greener than 88% of webpages globally. This success was a joint effort, with me providing optimized images and an intuitive user experience, and the web developer writing clean code.
“Working with Isabelle is a delight. I have worked with her since 2021 and continue to be amazed at her attention to detail, breadth of creativity, while fully understanding and interpreting the goals of the project. Isabelle puts her heart and soul into each project and goes above and beyond to deliver the very best designs and strategy.”
Peter Neely, Principal of Cohesive Strategy Group