Bright and friendly design for a local and body positive pilates studio.

Katie reached out wanting to create an identity and website for her new pilates studio in downtown Burlington. She envisioned bright and inviting designs to create a sense of warmth and welcome, which I portrayed across all designs to match her studio’s atmosphere. I continued the theme throughout the photography, keeping it light and bright to showcase the homey interior design and abundance of plants.

With Grounded launching their 2nd location in early 2023, I provided a website refresh, more photography, and social media templates. I met with Katie to know what she wanted to get out of this update, as well as if there were any challenges she had experienced that I could help with. I incorporated her wants into the redesign, and addressed her pain-points by making the social media templates as easy as possible to use. I conducted an audit of the website to further improve the user experience and reduce the environmental impact of the website.

“Isabelle is amazing! She’s thorough, patient and always delivers an amazing final product. I’d recommend her to everyone.”

Katie Clarke, owner of Grounded Pilates + Lifestyle