London Health Sciences Centre Research Institute

A bold, innovative design for London, Ontario’s research institute.

The LHSCRI is a newly formed research institute, tied to the London Health Sciences Centre. They wanted their website to be innovative, bold, and establish them as a go-to place within the research community. With a wide target audience, the UX/UI had to suit multiple user journeys and personas while being intuitive and easy to use. Lastly, they expressed that what they do is driven by their community, and that they emphasize this through storytelling. The final website focuses on this storytelling narrative, supported by a unique, bold design. The website was developed by Sandbox Software Solutions.

Untangling what LHSCRI showed they liked, and turning it into what they wanted.

Wanting something with a ‘wow factor’ to convey innovation, they showed strong interest in creative, fun websites. However they also wanted the final design to provide a sense of trust and professionalism. After talking with them, I didn’t feel that a very fun and creative design would lead to their desired outcome, as creative doesn’t necessarily mean innovation. The final website has a clean design to establish a sense of trust and professionalism while also having unique, complimentary elements for that touch of creativity and innovation.

This is especially prominent on the homepage. I took a different approach to the hero banner, making it longer than most. This allows the quick links to stand strong on their own, while also acting as separators between the sections above and below. To infuse the site with that unique, innovative spark, I used the flat drop-shadow style and angled shape from LHSCRI’s brandmark: shown in button hover states, image masks, and background shapes.

New landing pages, showing a clean design that's pleasant to navigate

“Working with Isabelle on the London Health Sciences Centre Research Institute project was a pleasure. She met the needs of a demanding client and an even more demanding timeline with professionalism and excellence. The end result is a stylish and innovative take on what could have been a dry-as-dust website. Our client was extremely pleased with the final product and Isabelle was a big part of it. We look forward to working with Isabelle again and would recommend her to anyone looking for a creative, engaged and responsive designer.“

Drew Edwards, Director of Business Development and Partnerships